Welcome to Mixed Prints

Welcome to my newsletter, Mixed Prints, where I’ll be reporting on fashion, highlighting artists and makers, and sharing opinion pieces the glossy mags would probably kick me off the masthead for — like why bridesmaid dresses should be banned, and Glen Danzig is the unsung accessories icon of our time.

Q: What’s Up With the Name?

A: I decided to name this newsletter after a way of dressing I adopted while working at Lucky Magazine (RIP)  — that one can and should mix prints.

To me, mixing prints perfectly captures the rule-breaking whimsy and in-your-face energy of fashion that made me fall in love with the industry in the first place.
But pop the term “mixed prints” into Google and the questions that auto-populate suggest others are not so sure about it.

Poll random folks and you’d probably find that some people think it’s a vibe, others find it atrocious, and some will be miffed if you even ask because they don’t care about fashion.

All those responses are a good thing.      

Fashion, just like all good art, shouldn’t be all things to all people. It can have a distinct point of view that’s not for everyone.
I feel the same way about writing and storytelling.

Q: Why Is Substack Different?

A: No advertiser agendas or stringent editorial calendars. No veiled political narratives dictate which brands and people you can and can’t cover or criticize. No keyword counts or commerce goals. Substack is different because it’s independent. In media, this changes everything.

Q: Who the Hell Are You, Anyway?

A: First, I value Substack because anyone can write about anything they want.
As for me, I’ve built a career as a writer in both traditional and new media. I’ve held editorial and marketing roles at media conglomerates including Condé Nast, Rodale (which was folded into Hearst), and Fairchild Fashion Group. I’ve done the New York Fashion Week grind before social media (!) and after it changed the landscape. I’ve worked as an in-house marketing writer for mega brands (Bloomingdale’s), disruptive DTC startups (Summersalt), and creative agencies (redpepper.) Today, I lead a brand content studio for a global CPG company.
In my spare time, I’m addicted to fostering kittens.

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Newsworthy and muse-worthy topics from a former fashion journalist.

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Lindsay Alexander is a fashion-reporter-turned-creative-studio-lead with experience across both digital and traditional media. Her work has appeared in WWD Accessories, Esquire, British VOGUE, Lucky Magazine, Men's Health, Women's Health, and more.